Glamazons,
Our dearest Solange Knowles has a new gig, and it involves sneakers and bright colors (no surprise there). The songstress, who currently resides in my favorite city, is the new art director and creative consultant for Puma. Very cool! In her new role, she’s curating artists to work on new Puma collections, producing ad campaigns and coordinating events.
We knew something was up when she donned Puma sneakers for her beautiful video, “Lovers in the Parking Lot” but we thought she was just a spokesperson. Don’t you love how she and Kerry Washington are taking brand collaborations a step further, and serving as consultants rather than just the face of a brand?
You Might Also Like: Solange Rocks Neon Puma Sneakers in “Lovers in the Parking Lot” Video
To announce her new role, Solo posted a picture on Instagram wearing a pair of sneakers from her curated collection, “The Girls of Blaze Disc,” which launches in February 2014. And ever the adventurer, she’s rocking them in a handstand in a pool. LOVE. HER.
Her timing is impeccable as street style stars have recently taken to bright colored athletic sneakers, pairing them with high fashion printed separates for a pop of color. Solo, as always, is setting the trend.
Check out what she posted on Facebook about her new venture:
“After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!
It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.
Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!”
Can’t wait to see what the collaboration yields!
In the meantime, shop some of my favorite Puma sneakers here:
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Kisses,
Glamazon Jessica
