Glamazons,
Lela Rose is one of the go-to designers for whimsical watercolor prints and classic ladylike silhouettes, and she’s bringing her talents to Lane Bryant. Shoppers will find formalwear and work-friendly pieces in the collection, which marks the third collaboration for the plus size retailer (Sophie Theallet and Isabel Toledo penned previous lines).
Lela Rose had this to say about the collaboration: “I am thrilled to be working with Lane Bryant on this collaboration. Designing apparel women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand, and we are looking forward to bringing our designs to Lane Bryant’s inspiring base of customers.”
Lane Bryant CEO Linda Heasley echoed her sentiments: “Lela is so gifted and we love what she does with dresses. She really is the master of the dress. We know our customer will love her clothes. She is on a short slate of designers that we would like to work with.”
Starting at size 14, Lela Rose Exclusively for Lane Bryant will be available in select stores and online at LaneBryant.com Summer 2015. Two silhouettes will be sold in all 500 Lane Bryant stores. Lela Rose‘s deal with Lane Bryant is slated to last for one year, but tells WWD she’s “hopeful that it will be extended.”
Check out a first look at the collection in the below sketch:
Just gorgeous! Are you excited for this news, Glamazons?
Kisses,
Glamazon Jessica
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