I never knew that a skincare brand would really need an actual “voice” but apparently sometimes they do! (Well, at least Nivea does anyways.) Rihanna has signed on to become the official voice for the brand in celebration of Nivea’s “100 Years Skincare For Life” campaign which celebrates their centennial.
In return, Nivea will sponsor Rihanna’s world tour, which kicks off in May. The brand released this image of Rihanna half-naked (of course she never wears clothes anymore, but with a body like that, would you? I’m just saying…) and wearing what appears to be very little makeup with her signature red hair pulled back into an easy updo. She looks relaxed and quite rested. Well, being that she’s a mega pop star I’m sure that she never sleeps. In fact, she recently battled a bout of bronchitis and laryngitis right before the Grammy’s last month but she seems to be all better now!
What do you think of this news, Glamazons? Do you like this image of Rihanna and do you think that it will really be the image that the brand uses for upcoming advertisements?
xo
Ferocia
*image from JustJared.buzznet.com
