Glamazons,
As you already know if you follow me on Snapchat (@DressUpWithJess), I wandered into Target this weekend (who am I kidding? I’m there every weekend) and picked up a few pieces from their Who What Wear for Target line. It was actually pretty amaze. It was full of closet essentials you can mix and match for the ultimate street-style worthy wardrobe (like a leather jacket, off shoulder dress and trench vest — all of which I bought). Their next collaboration should be just as fun.
Just in time for Spring, Target is launching a collection with Finnish design house, Marimekko. What can you expect? 200 print-focused pieces ranging from clothing to decor. There will plenty of swimwear, accessories and even a hammock in the line with most items falling under $50.
The Target team traveled to Finland for inspiration, and designed the collection with the “eternal summer” culture in mind. “When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” said Julie Guggemos, a Senior VP at Target. “For our spring collaboration, that brought us all the way to Finland! We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”
Marimekko is just as excited. President Tiina Alahuhta-Kasko said: “Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration. The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”
The best part is it looks like there will be apparel for kids and plus size women in the line. Will you shop Marimekko for Target when it hits stores and Target.com on April 17th, Glamazons?
Kisses,
Glamazon Jessica
