Consideration was provided by Cantu
Glamazons,
I’ve written a lot about the idea of finding what products work for your hair and loving your texture, length and curls as they are. Too often we’re trying to emulate a certain hair type instead of embracing our own hair and learning how to best care for it. I went through so much disappointment when I’d study YouTube videos of Bantu Knot Outs, Twist Outs and the like and my hair would never look exactly like whichever guru I was watching when I finished. It got so bad that when I finally found a product routine I love, and someone complimented me on my hair (#CurlGoals), I was shocked. Can you believe I didn’t even see my texture and curl pattern as something worth praising? I’m glad I finally grew out of that stage and learned to love my hair’s unique beauty.
Since I went through that ordeal during my natural hair journey, I’ve made it sort of my mission to get other women to embrace their one-of-a-kind texture. That’s why I love Cantu’s latest campaign, Be Your Own Beautiful (#BYOBeautiful), because it dismantles the idea of “perfect hair/perfect curls.” As long as our hair is healthy, it really is perfect as it is.
Cantu is hosting a Be Your Own Beautiful giveaway with a deluxe gift box up for grabs, including the Cleansing Cream Shampoo (Ebony 2014 Award Winner), Hydrating Cream Conditioner (Curlbox 2015 “Best Conditioner” Award winner), Coconut Curling Cream (Naturally Curly “Best of the Best” 2013) and Twist & Lock Gel (Naturally Curly 2015 Editor’s Choice). Enter by sharing what #BYOBeautiful means to you on social media with photos of what makes you unique beautiful. Use the hashtag and tag @CantuBeauty. The contest will run from September 1st to the 31st, and 6 winners will be chosen.
Alongside their inspiring Be Your Own Beautiful campaign, I love Cantu because the products are actually great. It’s long been my secret weapon for achieving healthy, nourished and gorgeous curls. In fact, every time you see me wearing my hair curly, you can pretty much guarantee I’ve used Cantu Leave-In Conditioning Cream. It’s literally the one product I’ve worn throughout my hair journey since my big chop, through the TWA stage and now that I’ve grown my hair out into a full ‘fro.
Everything else has come and gone, but Cantu has remained a part of my routine and that says something. It has awesome ingredients like shea butter, canola oil, aloe vera leaf juice, rosemary leaf extract and olive fruit oil. And I just love how it adds slip, leaves my hair soft, defines my curls and smells super good!
I was happy to discover that the entire product line is just as great. First, I applied the Cantu Sulfate Free Cleansing Cream Shampoo. I love that it makes my hair feel thoroughly cleaned after usage but it doesn’t contain sulfates which are excessively drying to natural hair.
Next, I restored moisture with Cantu Sulfate-Free Hydrating Cream Conditioner. Just like the leave-in that I love so much, it smelled amazing and really penetrated my hair shaft with the pure shea butter it contains as a major ingredient.
After co-washing and conditioning my hair, I did my regular L.O.C. method routine. I used the leave-in conditioner, followed by pure coconut oil to seal in the moisture and lastly, I tried their cream styler: coconut curling cream. It’s my first time using it and besides smelling delicious, it also made my curls really pop and it didn’t weight it down.
Here’s the finished look:
Glamazons, what does Be Your Own Beautiful mean to you? Is it embracing your hair texture? Length? Afro shape and size? Let’s chat in the comments. Also, have you tried the Cantu line? I hope you love it as much as I do!
Kisses,
Glamazon Jessica
Be Your Own Beautiful with Cantu! Share your look at @cantubeauty #BYOBeautiful on Instagram & Twitter.
