#GlamazonChat: Why Are Stores Like Topshop And Express Getting SO Expensive?

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Have you noticed fast fashion prices are getting more expensive? We started shopping at stores like Express, Topshop, and Forever 21 because they’re, well, affordable. But lately, it seems the budget-friendly brands we love are getting more and more pricey. What gives?

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I’ll admit: it caught me off guard when I first noticed the price increase. Like many shoppers, I’ve grown accustomed to the affordability of fast fashion. Shopping at my favorite fast fashion stores, I can be on trend without investing a ton of money. Of course, that also means that the quality of clothing isn’t impeccable. But given the low price point, I’m totally OK with that.

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So why change a system that wasn’t broken in the first place? Apparently, in an effort to escape their reputation for trendy one-time-wear garments, fast fashion brands are now adding investment pieces made with better quality.

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Retailers like Topshop create capsule collections that provide a runway-worthy look at slightly (and in some cases, significantly) higher prices.

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They believe that selling expensive pieces alongside affordable finds will translate to more sales. The goal is to appeal to shoppers with different budgets, making their stores a one-stop shop for high-end and fast fashion options.

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It could be a sound business model but only time will tell if consumers actually embrace this change.

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Glamazons, have you noticed the price increase? How do you feel about it? Let’s chat in the comments.


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