#MFW Backstage Beauty: Alberta Ferretti Spring 2014- Messy Braid

Hey Glamazons! We’re back with more backstage beauty from NYFW! This time around we’re gushing over the loose braids models rocked at the Alberta Ferretti Summer 2014 runway show.

The purposely messy look was styled by Redken Creative Consultant Guido.  Instead of using hairspray, he applied the Redken guts 10 root targeted volume spray foam to create texture and volume before loosely braiding the hair. He used a curling iron around the hairline for additional volume.

Here’s what Guido had to say about the look:

“The messy structure of the braid resembles a hairstyle one might imagine a peasant girl wearing during the Renaissance. While the look itself is quite simply, the style is soft and very romantic.”

Here’s how to recreate this whimsical look for yourself!

Redken Products Used:

  • Guts 10 root targeted volume spray foam
  • Iron shape11 finishing thermal spray
  • Wax blast 10 high impact finishing spray-wax
Get The Look:
  1. Apply guts 10 root targeted volume spray foam all over on damp hair
  2. Blow-dry using a diffuser and scrunch hair
  3. Once the hair is dry, spray iron shape 11 finishing thermal spray and use a 1″ curling iron to create waves around the hairline
  4. Create a messy center part and loosely gather hair into a braid, making sure to lift the front for volume
  5. Secure braid at the ends using a hair tie
  6. Pull out a few pieces to open up or widen the braid
  7. Finish with wax blast 10 high impact finishing spray-wax to extend the life of the braid
What do you think of this look, Glamazons and how many of you plan to recreate it for yourselves?! 
Ciao Bellas,
Glamzon Margo
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