Handle Your Scandal: Bootleg Abercrombie & Fitch Site Calls Pants “N-Word” Brown
Why do companies insist on labeling clothing with racist, or even race-specific, terms? Vogue Italia came under fire for calling a pair of hoops “slave earrings” and Temperley London labeled a pair of pants “Latino Leather.” The latest of these occurrences, however, is also the most distressing. A bootleg Abercrombie & Fitch site (seriously?) is selling trousers in the color “N*gg*r Brown.” We didn’t believe it ourselves so we took a screenshot:
The site seems to be based in UK but we’re almost certain the racial significance of this highly-offensive term of slander isn’t lost in translation. However, we should note that Gawker reports translation software used by some Chinese manufacturers translates “dark brown” as the n-word. Huh?
Friend to the Glamazons, Jihan Forbes spoke with a customer services representative for the site and he apologized profusely for using the “N-Word” while failing to explain why he thought it was okay to use that term in the first place.
When will retailers learn that this language is inexcusable? Sigh.