Call The Glambulance: French Children’s Ad Features Male Frontal Nudity

Thursday, January 5, 2012

French retailer brand La Redoute recently gave everyone an eyeful in their latest children campaign, which featured a grown man gracing the sea in his birthday suit. I’m no stranger to the fact that France is known for their nude beaches and naked news shows but this ad is a bit much especially considering the fact that it’s geared towards children.

I’m not exactly certain how this got past everyone at La Redoute without a single person noticing that a naked man was in the background but regardless, it’s irresponsible. Many customers have expressed outrage (though some actually found it amusing) and in response, La Redoute has issued an apology. But are we buying that this was truly a mistake?

“La Redoute would like to apologize for the photo published on its website and is doing what is necessary to delete it. We have decided to delete all the posts containing this photo. We are aware that it might offend some internet-users. We will strengthen the oversight processes of all the different communication channels of the brand so this cannot happen again.”

“Might offend?” It’s a nude shot in an image selling kids clothes. What do you think, Glamazons? Was it intentional? Are you offended? And how did this happen?

Love & Fashion,

Glamazon Kamille