Handle Your Scandal: Dutch Fashion Magazine Calls Rihanna The “N” Word Plus Her Response

When will folks learn Rihanna is NOT to be messed with? In a highly-offensive article, ‘Jackie’ magazine, a fashion glossy produced in The Netherlands, had some choice words for our red-headed pop princess, including the moniker “nigger-bitch.” Here’s an excerpt via Parlour Magazine:

“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones [Ed. note: Rihanna is not Jamaican], so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”

They. Are. NOT. Serious!

To add insult to injury, the editor-in-chief, Eva Hoeke, of the magazine followed up with this half-hearted apology.

First: thanks for all your responses. We are of course very fed up over this and especially very shocked. However I’m glad that we’re engaging in a dialogue on this page — not everybody does that. Thanks for this. Other than that I can be brief about this: this should have never happened. Period. While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it.
From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.

Rihanna, of course, did not take these terms lightly. She took to her Twitter account last night to respond:

@evajackie I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000′s of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That’s your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together,

@evajackie with the intent of abasement, that made no sense…”***** BITCH”?!….Well with all respect, on behalf of my race, here are my two words for you…FUCK YOU!!!

Right on, Rih!

What do you think of this whole debacle? Was the article racist and offensive, in your opinion? Did you buy Eva’s apology? Was Rih’s response on point? Let’s discuss.

UPDATE: Eva Hoeke has resigned from ‘Jackie’ magazine in light of the controversy surrounding an article calling Rihanna a “niggabitch.” Here’s her statement:

“Because of the enormous pressure from social media, I can promise improvement in terms of language used in future issues of Jackie. Previously, I offered rectification. As I now come to the conclusion that rectification is not the right solution, I am departing. [...] After eight years, with my heart and soul, I have worked for Jackie. I realize that these errors – although no malicious intent – is a reason to leave.”

Wow. Should she have stepped down?

Kisses,

Glamazon Jessica

Source

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  • saneh

    Damn right she should have stepped down. How does an article with such a huge caption get bypassed? She lieying if she say,she didn't see it before it went to print and for that they should have fired her ass! Nxh

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  • hardysdaughter

    Maybe if WE stop calling ourselves and each other "nigga" other people wouldn't think it was also appropriate and politically correct to do so. We make excuses for using the word; its a term of endearment, it doesn't mean anything anymore… If that is the case, then it shouldn't offend. Why do we always have double standards???

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  • Casey

    Im just sitting here with my mouth hanging open like w….t….f!! how does something like this get printed. Maybe the editor in chief signed off on it hoping oh noone will find out or see it out side of wherever this was written. The Result…an Epic Fail. After reading and re reading and reading this again I can tell this was highly opinionated trying to be a cutting edge peice. But instead ended up being beyond offensive and still opinionated with a side of hateration. I see they were trying to make Rhianna The Stylish Ghetto Girl Whose wardrobe is a bit out there But oh dont let your little one dress like her? There are so many different ways this article could have been written but they decided to go with the worst. I don't care for Rhianna or her type of dress, but in her defense this article is so out of line and rude and disgraceful and just down right disrespectful I'd never buy it if they sold it in the States

  • missfab

    Listen! Get ready bretheren!! The "others" STILL can't get over Obama in the white house! This is all backlash to the max and when he is voted back in – it will get worse. How DARE us uppidy negroes get in the "big house". Time to put us in our place!! Watch and pray!!!

  • Judith Echols

    Please….haven’t Europeans and their descendants done enough to Africa and her descendants? Where’s your sense of decency and self respect? When is enough enough? Have you no mirrors that reflect your innerselves? Please stop. Just stop spreading your pain and ignorance throughout the world.