Handle Your Scandal: Dutch Fashion Magazine Calls Rihanna The “N” Word Plus Her Response

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When will folks learn Rihanna is NOT to be messed with? In a highly-offensive article, ‘Jackie’ magazine, a fashion glossy produced in The Netherlands, had some choice words for our red-headed pop princess, including the moniker “nigger-bitch.” Here’s an excerpt via Parlour Magazine:

“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones [Ed. note: Rihanna is not Jamaican], so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”

They. Are. NOT. Serious!

To add insult to injury, the editor-in-chief, Eva Hoeke, of the magazine followed up with this half-hearted apology.

First: thanks for all your responses. We are of course very fed up over this and especially very shocked. However I’m glad that we’re engaging in a dialogue on this page — not everybody does that. Thanks for this. Other than that I can be brief about this: this should have never happened. Period. While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it.
From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.

Rihanna, of course, did not take these terms lightly. She took to her Twitter account last night to respond:

@evajackie I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000′s of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That’s your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together,

@evajackie with the intent of abasement, that made no sense…”***** BITCH”?!….Well with all respect, on behalf of my race, here are my two words for you…FUCK YOU!!!

Right on, Rih!

What do you think of this whole debacle? Was the article racist and offensive, in your opinion? Did you buy Eva’s apology? Was Rih’s response on point? Let’s discuss.

UPDATE: Eva Hoeke has resigned from ‘Jackie’ magazine in light of the controversy surrounding an article calling Rihanna a “niggabitch.” Here’s her statement:

“Because of the enormous pressure from social media, I can promise improvement in terms of language used in future issues of Jackie. Previously, I offered rectification. As I now come to the conclusion that rectification is not the right solution, I am departing. […] After eight years, with my heart and soul, I have worked for Jackie. I realize that these errors – although no malicious intent – is a reason to leave.”

Wow. Should she have stepped down?

Kisses,

Glamazon Jessica

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