A Day in The Life: Betsey Johnson Debuts New Fragrance Too Too!

Leave to one of my favorite fashion designers, Betsey Johnson, to introduce a brand new fragrance at a breakfast that features cupcakes, Mimosas and Madonna! Tuesday morning, myself (and a gaggle of other bloggers and editors) gathered at Milk Studios to hear the news about Betsey’s newest fragrance creation called Too Too. Upon entering the room (along with fellow beauty editor friend Carly Cardellino from Shape magazine) I was accosted by blaring Madonna and dancing ballerinas. Only Betsey could get away with something like this so early in the a.m. (9 a.m. to be exact!) It was also Betsey’s birthday (can you even believe that she’s 68?!) so we sang Happy Birthday to her before watching a pantless dance troupe perform some type of interpretive jig that I just couldn’t get even begin to be excited about. However, I was excited to see the fabulous June Ambrose enter the room, so I spent the majority of that time chatting it up with her.

Betsey and I after my WWD interview! She's so awesome and definitely one fashion designer I look up to.

As I stood in line to get coffee and a cupcake, I read over the press materials in my hand. Too Too is actually Betsey’s second foray into the fragrance world (her first signature scent came out a couple of years ago and I wrote the story about it for Women’s Wear Daily while serving as a beauty intern…crazy, right?!). This time around, she decided to infuse her love for dance into the fragrance and used her fashion mantra of “take a leotard then add a skirt” into the mix.

The packaging of the fragrance definitely encompasses this school of thought as it’s a cute little bubble wrapped in fishnets complete with a hot pink, frilly tutu. The juice itself is super playful yet sweet and consists of both fruity and floral notes. The fragrance launches next month exclusively in September at Sephora through March 2012 and will then be available later at department stores and specialty boutiques worldwide. There will also be a Shimmer Body Lotion and Roller Ball Pen to accompany the fragrance.

What do you think of the packaging of Betsey’s new fragrance, Too Too, Glamazons? I love the scent! How many  of you plan on scooping it up when it comes out?

xoxo

Glamazon Andrea

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