GLAM OR SHAM?: Guerlain’s Capless Lipstick
The past often yields itself as inspiration for timelessly innovative beauty trends. This was the case when Guerlain’s Creative Director Olivier Échaudemaison stumbled upon a vintage lipstick advertisement.
In the 1936 ad (which can be seen above along with the new ad), the French cosmetics company’s debuted Rouge Automatique, which as a sliding, push-up lipstick. Stimulated by the cutting-edge design for lip rouge, Échaudemaison, created an updatred version of the packaging.
It makes for easier application because you only have to use one hand to open and close the tube. The lip color comes in 25 shades with a new formula that gives a smoothe texture that melts into lips and retails for for $35. This seems like a good time and mess saver for those of us who are accustomed to getting glam on-the-go.
Glamazons, what do you think about this innovative lipstick design? Is it something that you would use?