AD GLAM: Estee Lauder Launches New Multicultural Ad Campaign

Friday, March 18, 2011

If you ever thought of Estee Lauder as just being your great auntie’s brand (or, even worse as one that definitely doesn’t feature shades that look good on you) think again! Wednesday night the brand showcased new advertising that features models of various ethnicities: Joan Smalls, African American; Constance Jablonski, Caucasian; and Liu Wen, Asian.

This ad (pictured above) will launch the brand’s new philosophy, “Every Woman Can Be Beautiful”  as well as two new products: Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator. (Each product will hit an Estee Lauder counter near you in June.) The Even Skintone Illuminator helps to combat uneven skin tone in all ethnicities while the Eye Illuminator addresses dark circles and puffiness for all skin tones. Now, you probably know by now my disgustingly obsessive obsession with all things skincare, so I can’t wait to get my hands on these products (especially that Eye Illuminator as I have a serious fixation on anything I can smear underneath my eyes..weird, I know).

What do you think of this new ad from Estee Lauder, Glamazons? Are you excited to see that the brand is finally starting to cater more to all ethnicities?

xo

Ferocia

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Posted in Beauty

About the Author

is a Texan turned New Yorker that moved to the concrete jungle to jumpstart an amazing career in the publishing world. This Glamazon has contributed to a number of publications and websites including The New York Times, ALLURE Magazine, Women's Wear Daily, ESSENCE Magazine and Glamour.com. When she's not testing out new makeup trends or at the Rita Hazan Salon getting her blonde refreshed, she can be found at a local cafe near you guzzling coffee, blogging, writing articles and social mediating.

5 Comments

  1. Strike A Pose: Joan Smalls Covers W Magazine July 2012 « Glamazons Blog says:
    June 17, 2012 at 11:26 pm

    [...] by the legendary Steven Miesel, the bold cover renders a glamourous beauty shot of the Estee Lauder spokeswoman with the cover line, “The New Face of Fashion.” Could this signal a return [...]

  2. AD GLAM: Solange, Selita Ebanks & Cassie Star In New Carol’s Daughter Ad Campaign « Glamazons Blog says:
    April 15, 2011 at 9:23 am

    [...] it comes to actually showcasing multi-ethnic women on their packaging and in ad campaigns. While Estee Lauder has finally taken a huge step into the multi-ethnic arena by showcasing women of various races in [...]

  3. Glamazon Christina says:
    March 22, 2011 at 5:19 pm

    But where's the Latinas?! We probably spend the most on makeup! lol

  4. Tracey says:
    March 18, 2011 at 10:40 am

    It's about time…